Tennessee Web Technology
906 Thany Court
Lebanon, TN 37087
Phone: 615.517.5350
Fax: 855.453.3541
webmaster@tnwebtech.com
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The Web can be a very intimidating place to market your business because it is so vast and overwhelming. Tennessee Web Technology has been marketing websites since 2000 and we love doing it. Our job is simple, we take our accumulated knowledge and apply it to your business providing you with quality sales leads as well as business credibility. We take the intimidation away and make the process of growing your business online a very enjoyable experience.
Sure we do 'pretty graphics' but foremost we generate sales leads. Our most important goal is to reach out to potential customers that may never have heard of your company. It all works together: eye-catching design, interesting content and quality incoming links to produce a website that stands out from the crowd.
Please take a look around our website. We work hard to make our site a valuable resource not only for search engine optimization information but also internet marketing information in general. |
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Search Engine Optimization vs. Search Engine Marketing
I wanted to take a short look at the difference between SEO and SEM. These two are talked about by most people as being the same, when really there is a big difference. Below is a brief outline/definition that explains what these common Internet marketing terms mean. You can find many other common marketing terms on our Website Marketing Terminology page.
SEO
(Search Engine Optimization)
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SEO is a method of developing a website with keyword and target audience location integration. It involves all aspects of the sites structure such as page titles, alt tags, domain name, page names, meta tags and many other components of the website. Any search engine marketing campaign must start with SEO. Without SEO a website can never begin to realize its full potential.
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SEM
(Search Engine Marketing)
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SEM is a broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a website and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
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Local Search Engine Optimization
With the growing prominence of mobile devices such as phones, the iPad, netbooks etc.. the search engines have shifted their attention in the direction of local search results based on your demographic area. The idea is to help you find what you are looking for quickly, such as your nearest favorite restaraunt. This is of great help to businesses who market to a small demographic area such as Middle Tennessee. Google has laid out a clear cut path for local companies to follow and there has never been a more perfect time to reap the benefits of a local search engine optimization campaign.
Search Engine Marketing
The search engines have changed drastically over the past year. They are on a path headed towards a combination of SEO and Social Signals to determine your Web site rankings. Because of this fact, it is absolutely necessary to get your business involved in Social Media. Many searches performed are displaying blended results of images, video, news, blogs and shopping along with the organic SEO based results. Is your company involved in YouTube? How about Facebook? If you are not involved in Social Media then my suggestion is to get started with these two.
YouTube is the 2nd largest search engine next to Google. There are more searches performed on YouTube than Bing and Yahoo combined. Facebook has over 750 million active users and to put that in perspective, there are only a little over 300 million people in the United States.
Web Site Design Firms
I feel the need to rant for a minute about 'Web Site Designers'. Normally this would fit best as a blog post but I run across this issue so often I wanted to include it on our home page. If your company wants to use the Web as a source for new business and sales and you are in the market for a company to help you do this, please do your homework. We have a couple of companies per week come to us, usually by referral, complaining about how they invested thousands of dollars with Company X and have not gotten any results. The Web is full of so called 'Web Designers' who have no understanding whatsoever about marketing. They have good skill when it comes to pretty design but that is only good if you want an online brochure that your customers will only see if you give them the URL. With that said, there are also many companies on the Web that understand a Web site is a marketing tool first. You have two different entities you are marketing your Web site to:
- Search Engines
- Customers
If you do not focus your attention on the Search Engines first then the Customers will never find you. To get the most out of your Web presence hire a Marketing company who specializes in Web Site Architecture not a Web Designer. There are several SEO companies in Nashville who can do the job right, and not only save you from throwing your money away but help you make a lot of it as well.
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