Leveraging Your Nashville Business With Search Engine Optimization

The Web can be a very intimidating place to market your business because it is so vast and overwhelming. Tennessee Web Technology, Inc. has been marketing websites since 2000 and we love doing it. Our job is rewarding, we take our accumulated knowledge and apply it to your business providing you with quality sales leads as well as business credibility. We take the intimidation away and make the process of growing your business online a very enjoyable experience.

Sure we do ‘pretty graphics’, and we have talented developers, but foremost we generate sales leads. Our most important goal is to reach out to potential customers that may never have heard of your company as well as solidify your company presence with those who are familiar with you. It all works together: eye-catching design, fantastic functionality, interesting content, high quality relevant backlinks, and positive reviews to produce a website that stands out from the crowd.

Please take a look around our website. We work hard to make our website a valuable resource not only for Search Engine Optimization information but also for Internet Marketing and Website Architecture information in general. Below we quickly run through popular Online Marketing terms and help describe the differences.

Internet Marketing

Internet Marketing encompasses all aspects of promoting your company on the World Wide Web. The list of departments that fall under Internet Marketing is vast and it increases often as new technology is created. PPC (Pay-Per-Click), SEO (Search Engine Optimization), SEM (Search Engine Marketing), Inbound Marketing, Social Marketing, Link Building, Link Baiting and Content Marketing are just a few departments covered under Internet Marketing. If you list your website on your business card or vehicle, then that is a form of Internet Marketing. It covers everything.

Search Engine Optimization

Website Architecture or the structure of a website is the root of search engine optimization. How fast your pages load, the way you name and structure pages, titles, text content, links, meta descriptions, photos, videos etc… SEO encompasses everything that has to do with on-site optimization.

Inbound Marketing

Inbound marketing is the newest terminology for the old term, search engine optimization. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Local Search Engine Optimization

With the growing prominence of mobile devices such as phones and tablets, the search engines have shifted their attention in the direction of local search results based on your demographic area. The idea is to help you find what you are looking for quickly, such as your nearest Mexican restaurant. This is of great help to businesses who market to a small demographic area such as Middle Tennessee. Google has laid out a clear cut path for local companies to follow and there has never been a more perfect time to reap the benefits of a local Search Engine Optimization campaign.

Website Design/Development Firms

There is no doubt that the days of hiring a standard Web Developer to build your business website are over, or if you do hire a developer, you must make sure he or she is working closely with an Internet Marketing expert. As mentioned above with SEO and Inbound Marketing, it is very important to structure your website with keyword optimization in mind. There are currently over 300 variables in Google’s ranking algorithm (and growing daily) and several of these variables have to do with on-site optimization. If you do not use your website as a foundation for attracting new customers and generating consistent leads you are doing yourself a horrible injustice. You better believe your competitors are focusing on website optimization.

If you are currently considering a new company website I highly recommend you give us a call. As a small company ourselves, we completely understand that you cannot afford to throw money at investments that do not provide a return. Whether or not you end up hiring us you can rest assured we will give you sound advice and help you understand how your website should work for you. Best of all, we love Internet Marketing and the Entrepreneurial Spirit so much that we will give you professional consultation at No Charge!