The man who revolutionized the way we wear pants, Levi Strauss, the first to manufacture blue jeans way back in 1853, said, “An expert knows all the answers, if you ask the right questions” and it was brainiac Albert Einstein who wisely stated, “The only source of knowledge is experience.” Listening to the experts and learning from their experiences may be one of the best tools we have when it comes to getting valuable business advice.
Content marketing and social media media networking are still hot trends that marketers are embracing for online success. The microblogging site Twitter has over 280 million monthly active users worldwide and we can learn from the pros how we can market to this huge audience.
Here are seven Twitter tips for navigating the Twitterverse from some experts in the field:
#1 – One keyword at a time
When he is asked about exactly how he writes his best-selling books, multi-millionaire author Stephen King will invariably reply, “One word at a time.”
Social media consultant and blogger, Debbie Hemley stresses the importance of using keywords and recommends making a list of those that are relevant to your business and incorporating them into your 140 character or less tweets.
#2 – Stop using headlines
Self-proclaimed Grand Master of Customer Delight, Aaron Lee has an impressive 82,000 followers and wants us to stop using headlines in our tweets. Instead, he recommends asking questions to get people curious, add thoughts and opinions on those articles. These tips should have more people connecting with your tweets.
#3 – Use your own voice
Mari Smith, “social media thought leader” and author, offers that a seamless style that matches your personality or brand, will have people compelled to read (and then retweet) your content. While you shouldn’t have an agenda or or attachment for “making a sale,” you can still be strategic and mindful about how you tweet. You should see improvements on your retweet and click-through rates.
#4 – The classic icebreaker
Content marketing strategist and author, Carla Dewing, uses the classic icebreaker approach by sharing a common connection with a stranger. By following relevant tweets, retweeting them and commenting on their blogs, she makes more connections and ultimately additional followers.
#5 – An image is worth a thousand tweets
Affiliate software and marketing mogul, Robert Kilonzo, offers somewhat obvious advice that adding images to your tweets will increase their views 35% more than those without. He continues to advise using relevant and compelling images and not simply adding a photo simply so there will be one there.
#6 – Talk to a teenager
I have to agree with Jamie Turner, who authored The Evolution of Marketing, whenever we have a question, comment or concern about almost any social media trend, we ask to a teen for advice. He admits turning to his students for information on what is trending on Twitter, Facebook and Instagram and in turn, I ask my teenage daughter. We both are not shy when it comes to getting a quick solution from our younger users rather than anguishing for hours over a lengthy tutorial or unknown topic.
#7 – Marketing in the Moment
One of the most effective uses of Twitter and social media is by utilizing content that is on-trend and popular in the moment. Digital Marketing Manager, Beth Gladstone, points to the recent case of how Oreo cookies were able to monopolize on the power outages at the Super Bowl and World Cup events.
Whether you are tweeting about your a new business model that you created from an inexpensive hobby or sending out a multi-million dollar message into the Twitterverse, use these effective tips to get the most from your Tweets.