After years of dreaming, you’ve finally pulled together the funds, team, and idea you needed to start your startup, and the idea has paid off: you’ve got a bulletproof business model, and hey, not to brag, but you know it. You’re the first in the market, your customer feedback could not be more complementary, and business sales have been good, so far.
But the numbers are starting to stall. The new rush of clientele you had at the start of your company isn’t climbing as fast as you wanted, and you’re running out of ways to expand your business plan. Well, maybe you’re not running out of ways, and instead, you just aren’t looking in the right corners. Maybe it’s not the business model that’s stalling – it’s your online marketing strategy. Remember, the way you show off is half of who you are, and more than half of what you sell.
Sure, you’ve probably already figured out that in today’s world a company without a social media presence – from Facebook and Twitter feeds to Youtube channels to Instagram accounts – is like a President of a country giving a speech without any clothes on. If you want followers who respect you, you need to be heard and seen in the way you want to be seen. And even though your social media presence may be up-to-speed, there might just be something missing in your strategy that you need to fix, or amp up. Don’t be ashamed of self-promoting – your company is now in the big leagues, and you have to compete against a lot of other companies (with a lot louder megaphones). It might just be time to switch to a louder megaphone yourself, or at least, be less shy about showing off what you’ve got. Here are some helpful tips to get you started.