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The Web can be a very intimidating place to market your business because it is so vast and overwhelming. Tennessee Web Technology has been marketing websites since 2000 and we love doing it. Our job is simple, we take our accumulated knowledge and apply it to your business providing you with quality sales leads as well as business credibility. We take the intimidation away and make the process of growing your business online a very enjoyable experience.
Sure we do 'pretty graphics' but foremost we generate sales leads. Our most important goal is to reach out to potential customers that may never have heard of your company. It all works together: eye-catching design, interesting content and quality incoming links to produce a website that stands out from the crowd.
Please take a look around our website. We work hard to make our site a valuable resource not only for search engine optimization information but also internet marketing information in general.
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Search Engine Optimization vs. Search Engine Marketing
I wanted to take a short look at the difference between SEO and SEM. These two are talked about by most people as being the same, when really there is a big difference. Below is a brief outline/definition that explains what these common Internet marketing terms mean. You can find many other common marketing terms on our Website Marketing Terminology page.
SEO
(Search Engine Optimization)
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SEO is a method of developing a website with keyword and target audience location integration. It involves all aspects of the sites structure such as page titles, alt tags, domain name, page names, meta tags and many other components of the website. Any search engine marketing campaign must start with SEO. Without SEO a website can never begin to realize its full potential.
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SEM
(Search Engine Marketing)
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SEM is a broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a website and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
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