Useful content should be at the core of your marketing strategy. It is the single most important aspect of Internet Marketing as a whole, though every aspect is important.
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners, buttons and ads (making them irrelevant).
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Content is the Current and Future of Internet Marketing
Everyday you hear of one company or another being penalized by Google for whatever they are in the mood to attack. For example, unnatural links have been the direction of Google’s pointed finger for the past couple years. Companies like Expedia.com lost major chunks of their search engine visibility and truly at some level there is a war going on between Google and Search Marketing Firms. It is hard to tell what working SEO practice today will get you in loads of trouble tomorrow so it is a comfort to know that ‘content’ will always be a great practice to produce positive ranking results in the search engines.
So make the effort and take the time to spend a large percentage of your marketing activity on building informative content. You will never be penalized for it and your customer will appreciate and respect you for the education.