We take a very serious approach to the way we build relationships and acquire links. We vet the target sites carefully looking at pagerank, content, social activity and relevance. Actually we prefer to call this Relationship Building because we are actually acquiring relationships with others who share mutual interests and goals.
Infographics are an excellent way to acquire links and build relationships. Most everyone is looking for great content for their visitors and by creating a useful infographic on a trending topic you can provide them with that content and usually get a link in return.
Blogging is another source for providing great content to others and gaining recognition within your niche. Our content writers are great at coming up with very useful information that others will reuse. A typical scenario is to come up with a great blog post, something trending and catching like ‘Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?’ and push it out to others on Facebook and Twitter. This in turn grabs attention and attracts links. For example, we are big fans of Search Engine Land and they have some of the most talented writers who provide in depth analysis of search marketing. They are large enough that on a normal day they push out 5 posts and almost every day there is a post that is captivating enough for us to want to share.
Please Be Careful
Link Building is to be accomplished over time. If you run across a company that promises 100+ links per month, run away fast. In order to get that many links you have to get most of them from unrelated content such as random article banks which will either be ignored by the search engines or worse, get your website penalized (maybe beyond recovery). If a company was able to get you 100+ valuable links per month you would not be able to afford the monstrous resource that went into acquiring those links. In all honesty if you steadily worked at it and acquired around 5 high quality, on topic links per month you would be making a huge impact in most industries. There are not many Webmasters who are acquiring links on any kind of consistent basis and this allows you to get an advantage over most competitors.