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(PPC Management is also called Paid Search Marketing, Pay-Per-Click, and Search Engine Marketing.)
Our advertising strategy works towards maximizing your return on investment by continually improving your click through rates, lowering costs,
and testing ad copy. We take the role of helping you measure the effectiveness of your pay-per-click campaigns with awesome analytics that deliver
key metrics that provide deep insights into your PPC marketing.
We provide a depth and scope to your PPC management that seeks to understand your visitors. Not all customers have the same goals, but we have the
experience and advanced tools that can identify and help turn those potential visitors into increased sales. Below are some of the practices we include in our
PPC Management programs.
- Keyword analysis. We will use several keyword tools including Keyword Discovery, Google Adwords keyword tool, Yahoo keyword tools, MSN keyword tools,
internal site search data, as well as competitive research data for the purpose of identifying opportunities for driving traffic.
- Copywriting. We will provide copywriting services with regard to Ad content and landing page content. We take pride in our capability to produce top
content landing pages that engage visitors to continue into your website and learn more about your products and services.
We use a combination of years of experience and data from website analytics to produce the best possible results.
- Bid Management. We will use several systems including Google Analytics reports, Adwords Administrative reports, and will take proactive steps to
identify the most cost effective methods for managing bid costs in relation to conversion rates. Our bid management tactics will be specific towards
decreasing your cost per conversion.
- Conversion Optimization. We will structure campaigns and our strategic approaches towards conversion acquisition and return on investment.
The end goal of all campaigns will be to engage visitors to interact with some level of conversion on the website whether it may be a registration,
purchases, enrollments, or other specific content interaction.
- Analytics and tracking. We will use the Google Analytics platform, StatCounter Analytics and our expertise in website analytics to properly track all campaigns to allow
for accurate and detailed reporting necessary for maximizing return on investment.
- Monthly PPC Reporting. We will provide end of month summary reports to establish cost per conversion and trends in performance necessary to evaluate
success. Reports will also cover a range of metrics, insights discovered, and actionable items derived from comprehensive analysis. We will work with yhe client to
define the objectives of the report.
Pricing
Fees for our PPC Management services are based on a budget established by the client.
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