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Everyone in the SEO business should know that there are two important factors in creating a great website, on-page optimization and off-page optimization. On-page optimization refers to alt tags, title tags and so on. Off-page optimization refers to link popularity, social media and so on. I would like to bring to attention another factor that many times is overlooked. Branding.
I am not just talking about your company logo, though it is an important part of branding. Your brand is defined by how well you can engage a viewer. It is what they remember about you site that keeps them coming back for more.
Picture your three favorite websites. Why do you like them so much? What have they done for you? My guess is that they spend a great deal of time writing about topics that you are interested in and working on a layout that is easy for you to navigate and find exactly what you are looking for. Maybe it is their wicked humor or there unparalleled return policy.
Now picture your website. Does it have any of these aspects that you find so engaging? Better yet, does it have aspects that your customers find engaging? It is your customers who matter and in the end it does not really matter what you think. So ask them. Is there anything we can provide you with that would be informative or helpful? What can you show them that no one else has bothered to show them?
In the last year, we've seen many established food brands give away food using social media marketing. Using this medium, many companies have transitioned to online marketing and successfully received online and traditional press. In addition to press, many bloggers and fans of Twitter and Facebook have shared their brand preferences effectively endorsing these products.
Everyone in business knows that there is no better lead than a referral. A referral comes to you already knowing that you are a knowledgeable, recommended company who can be trusted to get the job done correctly. Your website should work in the same way as the person who referred your company. By creating an experience that resonates with the visitor, you have begun to demonstrate yourself as a company who can be trusted, is informative and will go the extra mile to get the job done. And as the word spreads, by mouth, blog, email and social media outlet about how great your offering is, you spin a web that has unending potential.
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